Gold Industrial Design Excellence Award (IDEA)

July 2008
The award-winning Brazo received the 2008 Gold Industrial Design Excellence Award (IDEA). The Brazo's reputation for sustainable design, precision technical detail and clean aesthetic served it well and coincided nicely with all of this year’s (IDEA) competition winners. Out of 1517 entries, only 35 were awarded the coveted Gold award. “I was fascinated with this product's refined sophistication and precision technical detail. This design allows precise control and positioning of light through the clever and appropriate use of LED technology,” said Andrew Hartman, IDSA, Creative Dir., New Business, Philips (The Netherlands). The Business Week IDEA report hit the stands July 18 with an in-depth analysis of the winners. IDSA’s quarterly magazine, Innovation, will publish information on the Gold, Bronze and Silver winners—all winners and finalists will also appear in its Yearbook of Design Excellence this fall.